Free Download Patagonia Footprint Handbook (Footprint Handbooks), by Ben Box

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Patagonia Footprint Handbook (Footprint Handbooks), by Ben Box

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About the Author

Ben BoxOne of the first assignments Ben Box took as a freelance writer in 1980 was subediting work on the South American Handbook. The plan then was to write about contemporary Iberian and Latin American affairs, but in no time at all the lands south of the Rio Grande took over, inspiring journeys to all corners of the subcontinent. Ben has contributed to newspapers, magazines and learned tomes, usually on the subject of travel, and became editor of the South American Handbook in 1989. He has also been involved in Footprint's Handbooks on Central America & Mexico, Caribbean Islands, Brazil, Peru, Cuzco & the Inca Heartland, and Peru, Bolivia and Ecuador. Having a doctorate in Spanish and Portuguese studies from London University, Ben maintains a strong interest in Latin American literature. In the British summer he plays cricket for his local village side and year round he attempts to achieve some level of self-sufficiency in fruit and veg in a rather unruly country garden in Suffolk.Chris WallaceChris Wallace has been travelling through, and writing about, Central and South America since 2004. He has lived in Colombia, Argentina, Chile, Brazil and Peru. He has spent long weekends at family fincas in Antioquia, travelled along both ends of the Amazon river, failed at tango classes in Buenos Aires, and made frequent escapes to Valparaiso to receive the palliative benefits of coastal air and electric pink sunsets. He has tailored travel and tourism content for entrepreneurs and publishers alike, having covered events as grand and life affirming as Barranquilla's Carnival festival on some days while dealing with tragic history by writing about Argentina's Dirty War on others. More than 10 years in, he feels he's barely scratched the surface of what this continent has to offer.

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Product details

Series: Footprint Handbooks

Paperback: 504 pages

Publisher: Footprint; 5 edition (February 1, 2017)

Language: English

ISBN-10: 1911082086

ISBN-13: 978-1911082088

Product Dimensions:

4.7 x 0.9 x 7 inches

Shipping Weight: 11.4 ounces (View shipping rates and policies)

Average Customer Review:

3.1 out of 5 stars

2 customer reviews

Amazon Best Sellers Rank:

#1,139,052 in Books (See Top 100 in Books)

I found this book to be very readable. I'm turning forty-seven next month with developing presbyopia, but I didn't have any problem reading it. The maps were clearly laid out and the chapters well-organized. I needed some very specific information about an area of Patagonia in Chile, and I was able to find out exactly what I needed to know within a minute of looking at the maps, after which I read through those sections in one sitting, without taking any more time (or having any more trouble) than I would any other book of its size. It also struck me as an honest guidebook, warning me of the hassles and hazards while still letting me know the gems that I could find in Patagonia. I also found the weather demographics to be useful.

This is an excellent guidebook packed with useful information but bthe type size is so small it is virtually unreadable and if you can manage more than a page you are lucky.The maps are so small they are unreadable even with a magnifying glass.A book that is a presentational mess that has no thought for its readers.Definately not reccommended-there are far better books.

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Download , by Marg McAlister

Download , by Marg McAlister

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, by Marg McAlister

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Product details

File Size: 1961 KB

Print Length: 90 pages

Publication Date: May 2, 2013

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00CMMFSPG

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Amazon Best Sellers Rank:

#195,835 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

'The Busy Writers' Tips on Writing Mystery' describes every step of the journey to write a book that will draw readers in and not let them go until the last page. Marg McAlister builds her ebook like a good mystery, starting with the characters, how to generate plot ideas, clues and red herrings, keeping the reader on the edge of the seat, conflict, point of view, building suspense and so on.  I especially like the internal links within the book that lead to more information on a particular topic, e.g.  5 Ideas for Plot Twists, Turning Points in a Novel. The difference between this book and others I've read is the attention to the 'how to'. Both novice writers and those with some writing experience will benefit from the excellent advice this ebook contains. In fact, so convinced am I by Marg's advice I'm going back to re-write the ending of my latest mystery story for children.Â

Marg McAlister's latest book in the Busy Writer series, THE BUSY WRITER'S TIPS ON MYSTERY AND CRIME is an excellent roadmap for authors, new or established. I have read it through twice already and plan to use it for all of my plotting/planning from now on!It is beautifully written in a conversational style, easy to read with clear explanations and examples to follow.I have most of Marg's Busy Writer series already and find them indispensable, but this one is even better than I expected. Thank you Marg for making our writing lives a pleasure!

I've nearly finished reading this book, but already it's prompted so many thoughts and ideas how I can improve the romantic suspense novel I'm working on, that I've already gone back to the beginning to re-read and write notes for the points I need to work on. Marg covers many good questions to ask yourself about your characters and plot with ideas like creating a table of all your characters to brainstorm how they can come into conflict with each other and whether that conflict adds to the story by creating a sub-plot or complication your hero has to contend with.Well worth the price.

Who dunnit? Who dun wot? The butler? How did he do it? Why? Motive? Red herrings?We all love a rattling good yarn involving murder, mystery and mayhem and we're busting to write one. We nurture a sizzler deep inside us, we have it all worked out ... but how to get it onto the page? Our novel must be believable, convincing, structurally and procedurally sound and, above all, gripping. We want our reader to be on tenterhooks - we don't want to give too much away too soon.Trust Marg McAlister to come to the party with the latest in her The Busy Writer's series, Tips on Writing Mystery and Crime. She's done it again, another winner. My tip to those embarking on their first Who Dunnit? Don't pick up a pen until you have devoured this beaut little tool. You'll be so glad you did.

I have most of Marg's books, and the ones I don't have I am planning to get. Marg has a knack of teaching concepts and making them easily understood, and this book is no different. I am currently working on a novel in this genre and after reading this book I have went back through what I have written and seen where I could apply things covered in the book to my writing. I am never too proud to say I can't learn new things.If you are a serious writer of mystery and crime, invest in your career and pick up this book.

This is a great reference book, written plainly and to the point. Ms. McAlister gives the author an abundance of information packed in a few pages that are easy to flip to when needed, from the handy table of contents. I would highly recommend this book to any author that wants to write mystery and crime fiction, especially the beginner. It helped me considerably on my work in progress, and I highly recommend it to others.

The price is right andthe book is full of excellent tips from an experienced writer. I was pleasantly surprised to see how much information was included. The section that I think is especially good is the one on how and where to find ideas to get yourself started. She's included several checklists and I don't know about you but I love checklists. :-)For $3.99 there's no way you can go wrong.

I have just finished reading Marg McAlister's 'Tips on Writing Mystery and Crime' and for the first time I think I could actually write in this genre. Marg's step by step advice on how to develop characters, plot, structure and nail biting suspense (and much more), is practical, clear and reader friendly.Marg is an experienced and talented author who obviously and genuinely wants to share her writing craft and who understands what beginning writers need to help them on their writing path.And it's a great resource for all writers, no matter how experienced.'Tips on Writing Mystery and Crime' is the latest book in the Busy Writers Series and a book I'll be referring to time and time again. I'm on a mission now to collect all of the Busy Writers books.Thanks Marg for all the knowledgeable advice so generously given in this book.

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PDF Download , by Giff Constable

PDF Download , by Giff Constable

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, by Giff Constable

PDF Download , by Giff Constable

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Product details

File Size: 1890 KB

Print Length: 89 pages

Simultaneous Device Usage: Unlimited

Publication Date: September 21, 2014

Sold by: Amazon Digital Services LLC

Language: English

ASIN: B00NSUEUL4

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Amazon Best Sellers Rank:

#67,278 Paid in Kindle Store (See Top 100 Paid in Kindle Store)

You have a product idea. Now it's time to see if it solves a real problem, if customers would be willing to pay for it, to understand your market. This book will get you doing that, right away. Without fluff, the book describes how to do customer development and gives you scripts to do cold calls, interviews, etc.Quite useful to the engineer in me that just wants to "add more features".

I like the premise of this book- that startups often designs product without fully understanding the market they are aiming at. The book gives very good, step by step instructions on how to do some market research and how to get results that you can trust.

Great explanations following up with great examples. I really understood the need for getting out and testing the hypothesis by talking to customers and potential customers. And this book gave good tips on how to do that.

The book has some advice on primary market research. It discusses some ideas on ways to fund customers for interviews. It was short and underwhelming. I expected more hidden secrets that could enhance my game when "Talking to humans"

I couldn't put this book down. I've already shared it with 5 teams (only one day after reading it). If you are teaching or mentoring anybody in the customer discovery process, you've got to share this with them.

First time entrepreneurs and product mangers should read this book.It doesnot cover the detailed mechanics of the customer interviews but really helps you get out and talk to customers.It helps you find out uncover the real pain points and business wise priorities.

Fun, relatable examples and easy to read. I'm new to customer experience and understanding product usability - rhe guidelines provided in the book are concise and sensible to a newb like me. Looking forward to taking my learning into the field and talking to humans 🙂

This book is short but absolutely straight to the point. It helps you to develop a necessary framework and a mindset ready for insightful conversations with people.

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Download PDF A Choreographer's Handbook

Download PDF A Choreographer's Handbook

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A Choreographer's Handbook

Download PDF A Choreographer's Handbook

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Review

'It proposes clear, but simultaneously cryptic advices applicable to a broad church of performance and dance making-dilemas. Well worth ordering' – Tim Etchells, Artistic Director of Forced Entertainment 'The book covers thematic topics such as 'Collaboration', 'Material' and 'Mentoring' in playful ways, making bold statements but also cheekily suggesting that the opposite may also be true. It is a thought-provoking read, but also a useful manual on approaching performance for teachers, students and practitioners, that attempts to go beneath the layers of performing and making performance works.' - Emma Meehan, Dance Notes

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About the Author

Jonathan Burrows has toured and worked internationally as a dancer and choreographer. In 2002 he was commended by the Foundation for Contemporary Performance Arts in New York for his contribution to contemporary dance, and in 2004 he received a New York Dance and Performance 'Bessie' for his work 'Both Sitting Duet'. He has made commissioned work for many companies, including William Forsythe's Ballett Frankfurt, Sylvie Guillem and The Royal Ballet. He has been Visiting Professor at the Royal Holloway University of London and the University of Hamburg.

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Product details

Paperback: 240 pages

Publisher: Routledge; 1 edition (July 10, 2010)

Language: English

ISBN-10: 0415555302

ISBN-13: 978-0415555302

Product Dimensions:

5.1 x 0.6 x 7.8 inches

Shipping Weight: 11.4 ounces (View shipping rates and policies)

Average Customer Review:

4.1 out of 5 stars

10 customer reviews

Amazon Best Sellers Rank:

#214,824 in Books (See Top 100 in Books)

I love this quirky little book. For professional modern dancers and graduate level students, this book offers questions and inspiration. I highly recommend adding it to the reading list for a graduate level choreography class.

I did not know what to expect when I ordered this little gem on-line. I am presently working on a large piece of dance theater and I really found this book to be helpful and encouraging. It's unusual style added to the push to think more creatively. It gave me new found bravery!

Great read!

If you don't know what to get the budding choreographer in your life, this might be the one. It's an inspiring book.

This is a great book for choreographers of all levels. Written in an easy and accessible way of independent paragraphs, it is both inviting and fun.

I was disappointed. As a teacher and choreographer, I was expecting this book to be more like a TOOL or guideline, rather than a scatter-brained collection of the authors opinion on choreographing.

I recommend this book to anyone, I mean anyone who choreographs. It can speak to the beginning as well as the accomplished choreographer. It's easy and fun to read.

I purchased this as a gift for my granddaughter; she loves it. I would recommend this book for anyone interested in learning and teaching dance.Pat

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Free PDF Chesty: The Story of Lieutenant General Lewis B. Puller, USMC

Free PDF Chesty: The Story of Lieutenant General Lewis B. Puller, USMC

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Chesty: The Story of Lieutenant General Lewis B. Puller, USMC

Free PDF Chesty: The Story of Lieutenant General Lewis B. Puller, USMC

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Audible Audiobook

Listening Length: 23 hours and 21 minutes

Program Type: Audiobook

Version: Unabridged

Publisher: Tantor Audio

Audible.com Release Date: June 5, 2018

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A history of the US Marine Corps in the 20th century told through the life and service of it’s most decorated and possibly it’s most outspoken officer, Lt. General Lewis B. (Chesty) Puller. Chesty cut his teeth on the police actions of the Marines in Haiti (1898-1919) and other banana republics in which guardia civilia of incompetent governments were essentially propped up and led by Marine non-coms, who doubled as officers in the constabulary, against the bandit gangs and guerillas. His instinct to attack immediately with overwhelming firepower resulted in his first awards, and his perseverance in applying for billets that would provide training that would lead to a commission finally paid off.After some tours of duty as a junior officer in China, he joined the few experienced Marines who trained the huge influx of men who volunteered after Pearl Harbor to become the First Marine Division that landed on Guadalcanal in 1942 to stymie the Japanese advance towards Australia. Guadalcanal was a hell on earth of nightly bombardments by the Japanese Navy, which controlled the seas by night and landed fresh troops at will, but the Marines were able to hold the airfield, whose pilots controlled the seas by day, and incredibly to defeat a much larger Japanese army force by aggressively attacking them with overwhelming firepower and, when the ammunition ran low, with bayonets. Puller’s Pacific service included also the landings on Cape Gloucester, Pavuvu and bloody Peleliu, where about half of his regiment were casualties.After victory over Japan in 1945 the American military was all but demobilized, so that when the Korean war started, the poorly trained Army troops that had been stationed in Japan and the ROK troops were almost driven into the sea by the attacking North Korean army, a situation only avoided by the hasty re-assemblage of the First Marine Division, which landed to the enemy's rear at Inchon and retook the capital of Seoul. Subsequently, the First Marine Division, a couple of US Army Corps and several ROK Army Corps were pushing the North Korean Army northward when a large Chinese force entered the war near the Chosin reservoir. The US and ROK Army units abandoned their equipment and ran southward, leaving the First Marine Division stretched out along frozen roads near the Chosin Reservoir and surrounded by at least six Chinese Divisions. The Marines fought their way out, bringing their equipment, wounded and dead with them, literally destroying the combat capacity of the six Chinese divisions in the process. This probably saved the Marine Corps from President Truman’s effort to “consolidate” them into the Army, but left Chesty outspoken in his criticism of politicians who would let the American military capability degenerate to that shown by the US Army..Puller himself comes across as a brave man who strongly believed in training, looking out for his men and leading from the front line, and his men loved him for it and followed him anywhere. His undoubted courage aside, his aggressive instinct to attack and disdain for staff work (getting someone else to help you) made him a superb company grade officer, but raised some questions about his performance as a field grade officer in situations where coordination is paramount.

Great historical novel about a Marine Corps hero. This iteration of Chester Puller’s life gives the good and the not so good about a true American hero. Sadly it is also a tale told over and over about the two sided Janus of all American Officer Corps. Politically oriented officers with awesome schmoozing skills but not so good operational skills go to the forefront during periods of peacetime, while the warrior trained officers are held back. Then, when major conflicts occur, we end up firing the schmoozers at the beginning of hostilities (who unfortunately end up killing a lot of soldiers and sailorsalong the way) and dusting off the operational experts. Chesty was authentic if anything, focused on his objectives and expert in his tactics. Sadly he had flaws, like all leaders. In his case a focus on body count (our own) as a measure of effectiveness and also a Corps ingrained (at that time) focus on keeping to a timeline, took some luster off his shining stars. That said, he is an American legend that I was glad to revisit after many years.

This book is flat out excellent. Marines must be proud to have such an ultimate legacy in their ranks.This book is much better than the earlier Marine! The Life of Chesty Puller. This book covers the early life, WWI era enlistment, Marine service life in Latin America, trials of getting a commission, WWII service, and Korean War service of Chesty Puller.For the USA the Great War was a short war. Chesty had tried to go through officer training but when the war ended in 1918 and the cut backs hit in 1919. I was very happy with the author's narrative of Chesty's life. It totally explained his early service.In the book, Marine, it did a fair job as a narrative of Puller's Latin American service. What was surprising to this reviewer was Chesty got to know a lot of the Marine junior officers in the 1920s who ended up being the commanding officers during WWII. I was sort of surprised what General Smith had to say about Chesty. I had never read that point of view. You'll have to read the book and I will not spoil it for you.Additionally, I was sort of surprised about what the author said of Chesty's view of "Service Schools" and how it detracted from field experence. However, this lack of higher command schools catches up with Chesty in spades during the fighting in the Pacific. Chesty didn't have the knowledge back ground for some of the artillery fires needed to support his units. I was rather surprised that he didn't lobby harder for direct support of 75mm howitzers and 57mm anti-tank guns. The author has nothing but excellent praise of Chesty but he is not afraid to point out Chesty's short comings.But Chesty is like is far cousin, George S. Patton, and Chesty's leadership comes to front during the fight in Korea. This book makes it clear: if Chesty had not been in Korea then the U.N. Army Groups in Korea may have been destroyed by the Communist Ground forces. During the American Civil War the Confederate General Lee lamented that "Union forces are protected by Providence." In Korea the Marines were lead by the perfect leader - Chesty - who knew how the enemy operated, how to demonstrate leadership at the front, and could motivate the men in the worst of conditions.When Chesty leaves Korea (and the author makes it darn clear that Truman isn't the saint the media says he is) he is assigned to a training unit. During this time and up the time of Chesty's retirement the Marine is a colorful interview for the media and his comment "whiskey drinking soldiers" becomes part of the 1950s lexicon. Chesty meant well and what he means is your soldiers need tough physical conditioning. The Germans in WWII felt the same way, "Sweat saves blood."Chesty leaves the Marines because of medical reasons. The Author says that Chesty had a 199/150 blood pressure rate. The typical for a 53 year old man should be no higher than 120/90. Chesty has a stroke and is discharged. Medical science was not quite as understood today as in the '50s. One of Chesty's commanders wants his discharged because - a correct observation is made - command would kill the Marine.I was surprised that the book tells that Chesty is sued over the book Marine. The lawsuit is settled for $30,000 which is a hefty settlement in the early 1960s.Chesty's personal life is both happy and sad. His family is successful but his son is badly wounded in Vietnam. Chesty dies in 1971 to a grateful for his service Marine Corps.All Army and Marine Junior Officers can learn a good deal from this book. Train your men well and respect them. Keep things simple in training and focus on tasks. Be honest in dealing with service members and your superiors. Eat healthy and don't smoke (Chesty had a stroke at 54 directly linked to tobacco and diet).This was a wonderful book.

this is one book that anyone who has served in the Corps should read - or if one has "lost" a loved one in action they should certainly read. it. It will explain a lot of actions taken by the top brass and make you think about how fantastic Chesty really was. (read it like studying history - not as a novel) (I served over 5 years on active duty at HQ and have gone over some parts of this book a second time) Chesty was a fantastic person and there will never be another like him. I think the book was beautifully written..

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Download PDF Fashion Lives: Fashion Icons with Fern Mallis

Download PDF Fashion Lives: Fashion Icons with Fern Mallis

There is nothing to question t get this book as one of the knowing procedure to improve the understanding and also impression. When you could appreciate of the author and also the book, you might feel relieved to read the book. As a publication, Fashion Lives: Fashion Icons With Fern Mallis doesn't only come to be the reading material. It can be the buddy to be always there with you. When you have nothing to do, this book can be a fantastic different to make your time worthier.

Fashion Lives: Fashion Icons with Fern Mallis

Download PDF Fashion Lives: Fashion Icons with Fern Mallis

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Review

"Every so often, the glamorous veil that conceals the vulnerable and human aspects of the most famous fashion influencers is lifted. Fern Mallis’s enlightening 92nd Street Y interviews were all about those moments. . . . Luckily for those not in the audience to witness these conversations firsthand, the doyenne has compiled transcriptions from 19 of the most intriguing sit-downs in a new book, Fashion Lives: Fashion Icons with Fern Mallis (Rizzoli). With a foreword by Ralph Lauren, the tome features full recaps as well as photos from the interviewee’s childhoods, career milestones, and editorial achievements. Leaving no stone unturned, Mallis’ questions cover drug and alcohol abuse, personal relationships, and, of course, work, drilling her colleagues with everything from 'Do you believe in astrology?' to 'Do you care about the critics?' In other words, everything you wanted to know about fashion, but were afraid to ask." -W Magazine"[Fern Mallis has] talked to (almost) everybody who is anybody in American fashion." -The Daily Front Row"Since 2011, the award-winning curator of New York Fashion Week has conducted in-depth and entertaining interviews with some of the most prestigious talents in the fashion industry, including Oscar de la Renta, Donna Karan, Michael Kors, Tom Ford and more. Nineteen of those no-holds-barred interviews have been gathered into a new, 448-page coffee table book called Fashion Lives: Fashion Icons with Fern Mallis." -The Fashion Spot"It hasn’t always been pulsing catwalks, Champagne-fueled parties and celebrity hobnobbing for fashion’s superstar designers. . . . [using] Mallis’ “Inside the Actors Studio”-style lectures at the 92nd Street Y, [Fashion Lives] offers candid personal accounts from style-world luminaries, many of whom got their start in and around NYC." -New York Post"...a juicy exploration of the lives of the people who set the trends and dress the stars." -Publishers Weekly"Fashion Lives is big as a MacBook and heavy as a small barbell, but if you like to read about fashion, you’ll find it as light as an airport page-turner. Dish? Honey, the dish does not quit. Emotion? Hey, this is fashion, not physics. Intelligence, compassion, ideas? Yes, in quantity, and not so much because the 19 designers, photographers and editors interviewed here are so verbal but because the interviewer is so hamish and well prepared that her guests nearly forget they’re onstage at the 92nd Street Y." -HeadButler.com"...the material inside is as in-depth, personal, and must-read as they come." -Stylish.com"This revealing volume features intimate interviews with the fashion industry's most talented luminaries, adding a fascinating personal perspective to their work. Profound, funny, and provocative." -SocietyDiaries.com"Mallis paints a vivid picture of the inner workings of the fashion industry and offers unprecedented entrée into the minds of the people who make it great." -Newsday"Many a fashion tome claims to bring readers inside the world of fashion, but trust us; there is arguably no better guide than Fern Mallis to take you there." -AM New York"Fashion Lives should become a textbook or at least mandatory reading for all budding designers, future fashionphiles, and anyone who inhabits the fashion business or considers themselves an aficionado of the 'art form.'" -New York Journal of Books"Fashion has its fair share of influencers, but it is difficult to find one who has profoundly impacted and help mold the industry as much as Fern Mallis has." -The Imprint|The Impression

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About the Author

Fern Mallis has been an industry game changer in the fashion and design world for more than thirty years. The creator and organizer of New York’s Fashion Week, Mallis was senior vice president at IMG Fashion and executive director of the CFDA, and recipient of numerous industry awards, including the 2012 Fashion Industry Lifetime Achievement Award from Pratt Institute, and the 2013 FIT President’s Lifetime Achievement Award. Mallis is president of her own international consulting firm. Ralph Lauren began his career in 1967. Today, his collections include menswear, womenswear, accessories, fragrance, and home. He has received numerous awards for his work in fashion, philanthropy, and humanitarian causes, and is the only designer to receive the CFDA’s four highest honors.

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Product details

Hardcover: 448 pages

Publisher: Rizzoli (April 14, 2015)

Language: English

ISBN-10: 9780847844807

ISBN-13: 978-0847844807

ASIN: 0847844803

Product Dimensions:

9.4 x 1.5 x 12.4 inches

Shipping Weight: 5.3 pounds (View shipping rates and policies)

Average Customer Review:

4.7 out of 5 stars

15 customer reviews

Amazon Best Sellers Rank:

#874,525 in Books (See Top 100 in Books)

Book is beautiful but once again I mistakenly ordered a book without checking out the size. I should know by now that most fashion books will be huge because of the numerous high quality photos on which most are based, but this is another one of those monstrous, cumbersome volumes that must be read sitting in a recliner rather than when waking during the night and looking for something interesting to read. Must remember to check the size and weight of my books in future fashion oriented books. Can hardly even lift this one!

This book is one of the favorites in my collection...not just for the aesthetic but also for the content. Fern Mallis is more than just a fashion icon, she is a source of empowerment, motivation and inspiration for people inside and outside the fashion industry. I love the way that this book really shows you the people behind the brands. Most fashion books give us the industry accomplishments and history of brands. However, we rarely get such a personal, in-depth perspective of the designers we love. Fern has done this so well in her talk and translating the content into Fashion Lives: Fashion Icons with Fern Mallis. I'm already looking forward to Volume 2! I wish we could also get the talks on DVD!

I loved this book! It is chock full of photos and wonderful interviews of people in fashion. It made me smile and laugh sometimes. Fern Mallis is a true fashion insider and her interviews were full of interesting facts and anecdotes about each of the many designers, stylists and photographers. I love fashion and loved this jam -packed book. I actually bought it twice and gave a copy to another fashion enthusiast.

I did not expect this book to be as deep, as inspiring as it is. Fern Mallis is able to go to a level where you can get a sense for the destiny of each designer. What I thought would be a flighty temporary possession will become part of my library for a long time.

What a lovely Print. I cant believe I missed her talks at the 92 street Y.It's personal and the conversation makes you feel as though you are part of the story. I Hope Ms. Fern Mallis writes a second book.

For those interested in the subject but who missed attending the actual interviews, this "insider" provides what you missed in the form of a big and heavy coffee table tome! A fun read - with pictures - all the way through!

Awesome book! I love it. very nice coffee table type of book!

i enjoyed this book .very informative from early stages oflife to now the famous designers..loved it all... fast service buyer good

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PDF Download The End of Marketing as We Know It, by Sergio Zyman

PDF Download The End of Marketing as We Know It, by Sergio Zyman

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The End of Marketing as We Know It, by Sergio Zyman

PDF Download The End of Marketing as We Know It, by Sergio Zyman

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Review

"Here's a great marketing tip...Buy this book, written by the ultimate master. No marketer can live without it."--Dick Ebersol, President, NBC Sports"No matter what industry you're in, Zyman's book is a must read."--John F. Cooke, Executive Vice President, the Walt Disney Company

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About the Author

Sergio Zyman was formerly the chief marketing officer at The Coca-Cola Company. As principal of Z, a new consulting company, he has worked with such companies as Microsoft, 7-Eleven, Miller Brewing Company, and Campbells. A highly sought-after speaker, he frequently travels the world to speak to large audiences and has been featured in such publications as the Wall Street Journal, the New York Times, and Fortune. He lives in Atlanta, Georgia.

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Product details

Paperback: 272 pages

Publisher: HarperBusiness; Reprint edition (November 7, 2000)

Language: English

ISBN-10: 0887309836

ISBN-13: 978-0887309830

Product Dimensions:

5.2 x 0.7 x 8.1 inches

Shipping Weight: 8 ounces (View shipping rates and policies)

Average Customer Review:

3.3 out of 5 stars

55 customer reviews

Amazon Best Sellers Rank:

#503,197 in Books (See Top 100 in Books)

I bought and read this book for a marketing class. Sergio Zyman may possibly have the biggest ego on the entire planet. Although there may be some good information in the book, I did not find it due to his constant talk about how great he is. The majority of the book is just Zyman talking about all the fabulous things he did while working at coke.

The point of any marketing campaign is to sell more stuff to more people. It's not about winning awards for creativity, it may or may not make people "feel good", it is not a magic box, and it is not something that can be completely outsourced. That, in a nutshell is the gist of "The End of Marketing as We Know It".This book is really nothing more than common sense (NOT necessarily common practice!), however, if you have been in the advertising/marketing word very long, chances are this book will be a breath of fresh air. In order to sell more stuff to more people, marketing has to focus on positioning and delivering messages that connect with real people, not the CEO or the folks that hand out advertising awards. It's got to show people what's in it for them, why they should buy your stuff, and why they should buy your stuff again, and again.If you work in an environment that already thinks and work like this, this book may be a waste of your time. If you work in an environment that is developing campaigns for any purpose other than selling more stuff directly or supporting the sales function and making it effortless, this a book you need to read. If you are looking to hire a marketing consultant or an agency and don't know much about marketing, you need to view marketing as an investment in future sales revenue. This book will help you understand and crystallize that for you.....

I see there are a lot of bad reviews. I have read this book number of times and there is always something new I pick up.I have not found a better marketing book than this one. If you know one, let me know.

Sergio talks and behaves like I suppose many of us would if we had been a part of Coke's success over the past five years. Given this success it is easy for him to postulate about everything. I wonder if he would be so brash had he not experienced this success. He has many good points, however, it is important to recognize his POV as one man's opinion and not gospel. A great read but one that must be evaluated within the context of your own existence.

Old marketing techniques that won't work today.

After more than 30 years as an advertising practioner I worried that this would be another rehash of the obvious. It's not. It does cover the usual ground but with exciting bumps and with an attitude that refreshes. If you think you are in the business of selling than this is a worthwhile read. If you work with, or in, advertising agencies you'll get your money's worth. db

impeccable quality, and sergio zyman describes marketing at it should be taught at school

I had the pleasure of reading this book as a requirement for a class. This book is dated, full of platitudes and devoid of substance. Luckily, it was written at an eighth grade level in large friendly letters, so I only had to spend an afternoon reading it.He actually asserts that a marketer should be the president of every company. His other hair brained ideas are so poorly presented that I had to keep reminding myself that the book is only 239 pages long and it will all be over soon.

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